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The My Chauffeur Story

In 1998. they began with not a lot more than a daydream and tolerable appearance. How did these two Portland boy's grow to be the greatest beer tour barons in the world?

Philip "Dig" Colby and Antoine Sekonius had been classmates for a while. They always wanted to start a venture together. Something unusual and exciting that would work with the extraordinary Portland business environment. Something for the history books.

 a moment of fun with one of our chauffeur/guides

After a lot of searching under boulders, bourbons and bodices, they discovered what they were searching for... Portland Beer Tours!!

Dig with his stunningly gifted business acumen, and Antoine with his apparently continuous stream of acquaintances, set out to conquer the Greater Portland area.

And after an encounter with some Jesters and flute players, they were ready to set up shop in the 'underbelly' of Portland --- the Northeast!!! There was only one dilemma, neither Dig nor Antoine had ever done beer tours before!

So they left for the sunny Munich suburb of Fürstenfeldbruck, Germany, where they met up with some tour masters, and learned about beer tours from the ground up. These grisly old tour masters knew how to do it and were hardly agreeable to hand over their secrets at first. But the charisma and tolerable looks of our champions in time won over the tour masters, and the secrets were revealed to them.  We were surprised when one of them said, 'hey Antoine, strap this one on' referring to the 'exotic' beverage carrying tote bag used to transfer the beer from one local to another.  Oh Munich... one of the secrets of the trade, and it was a good laugh.

They learned a lot: like how to tour guide, about how to offer a razzle-dazzle service and the proper handling of the beer glass.  Also the intricacies of the gradual limo turn, and when and when not to use such phrases as 'Hedonistic and round, characteristically developed' when referring to the tour country & scenery.  And countless other tricks of the trade were now in the brains, hands, and notepad of Dig and Antoine. They returned to Portland amusing the locals with tales of Arnold Schwarzenegger busting up a tour chauffeur and saying 'If it bleeds, we can kill it." and 'I'll be back!!'; a Banaban documentary on Hindu Television featuring My Chauffeur; and the foolish, crazy times in Munich Germany--opera singers, ventriloquists, Burgundian Aristocrats, a guy who somehow kept a bunch of plates spinning atop a wooden pole, Chinese acrobats, and dogs who climbed ladders. Oh Germany...  Portland learned of these tricks and My Chauffeur soon became the best beer tour company in the world, Madre mía!!

So after flying in some 'Manchu’s bark/Cinchona' potions from down south and attaining the 'bricks and mortar' of their trade, the boys started playing around with their techniques that soon became known locally, nationally, and global!

Now 15 years later, folks are chatting about My Chauffeur in Somaliland and Samoa Island.  China has some trendy people wearing the latest My Chauffeur bikinis, and companions have shared a tour tale or two off the Ivory Coast and Senegal of all places!  I'm sure some parts of the world have yet to be infiltrated. Stay watching!

On request, Dig or Antoine can discuss with your group specific tour related topics including, but not limited to:

  1. What are the ancient beer touring techniques?

  2. 'Dynamic' Beer Tours!

  3. What makes the Portland Area beer region region so priceless?

  4. What is Tour Country Terroir?

  5. And the concept of a beer tour Vigneron of all things...

Finally, on a more serious note; we are a small boutique wine tour company offering the highest level of luxury tour service and quality in tour and culinary travel... more.

illustration by David Dees;  the preceding story is fictional, and any similarity to actual persons or events is purely coincidental.


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